The process of digital printing involves converting images to a format compatible for printing. These formats include TIFF, JPEG, GIF, and BMP files. Images that are too large to be printed on paper can be converted to JPEG and PDF files. To produce high quality prints, the image file must be formatted in the proper file type for the machine.
One advantage of digital printing is its speed. Single-pass printers can reach speeds comparable to rotary screen printing. Single-pass digital printers also have variable drop sizes, which improve the print quality and speed. Unlike rotary screen printing, these machines do not require frequent screen changes. They can also accommodate a wider variety of products. Moreover, they are more adaptable than traditional printing methods, making them the perfect choice for a variety of applications.
Digital printing also reduces production time. As there are only a few steps in the process, it ensures high quality and consistency. Moreover, it allows for quick changes and prototyping. Coca-Cola, for example, utilized digital printing to launch its Share a Coke campaign. This campaign increased bankable sales and social media engagement. Similarly, digital printing makes personalized promotional products possible. This means that you can create products that reflect your brand’s image and personality.
Digital printing is ideal for high-quality, detailed items and low-quantity printing. The downside to this method is that digital printing is more expensive than offset printing, but the benefits outweigh its drawbacks. One of its main disadvantages is the higher price per page compared to offset printing. The other benefit is that it allows you to print a smaller quantity – as little as one. This makes it an excellent option for those in need of fast printing.
Digital printing is a modern method for transferring an image from a digital file onto a chosen surface. There are a variety of machines available to accomplish this task, from simple office copiers to elaborate rotogravure printing machines. The method involves sending tiny droplets of ink to a predetermined surface. The ink deposited on the surface is precisely aligned to the image. Unlike the old methods of embroidery, transfers, and patching, digital printing makes these methods much more flexible and versatile.
Digital printing is particularly useful for packaging. It allows manufacturers to personalize packaging to create a unique brand experience for their customers. For instance, digitally printed packaging allows for customized slogans and seasonal campaigns. Customized packaging is a highly-effective method for connecting with customers. The process also allows for very short print runs, which enables rapid turnaround of packaging.
In addition to a number of benefits, digital printing streamlines operations and improves quality. It also allows manufacturers to receive their orders the same day, which reduces the cost and time constraints. High-quality packaging is also a major selling point for brands. It captures the attention of consumers and increases the company’s value.
Many companies now offer custom designs. In fact, some of them have in-house artists that create designs based on customer specifications. They may even meet with customers to discuss their requirements. Once they have a good understanding of the customer’s needs, the artist will then send the customer a mockup of the design. The customer can make adjustments before being sent a final version. Once the customer approves, the final design will be saved in the proper resolution and format.